Change your agency. Before your client does.

17Feb10

People are making their own ads. And some of them are quite good. http://tiny.cc/sbY1c This is what happens when the ad agencies become the establishment. Crafting TV ads that have no connection with real people? Worse still, what happens when those same ad people make things and pretend they’re made by real people and we all feel physically sick?

What we need are more, smaller agencies. Or more big agencies that break themselves up – psychologically speaking. Pirates. Mavericks. Jesters. Insurgents People who don’t depend on half a million pounds of research to tell you an ad sucks or is great.

(If research tells you if an ad is bad, how come there are still so many bad ads out there? You can bet your bottom dollar they’ve been researched – especially the bad ones.)

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